The catch: entries should only be one sentence long. Start it off with the old, then give it a new twist by the end of the sentence. That should be easy, right? Only a sentence long!
The prize? Per the website, it's merely "a pittance"... but winning a contest is winning a contest, and besides, this is a great exercise for all of us!
Check out the link above to learn more about this contest, and enter if you like. Good luck!